Restaurant Brands International is on the cusp of major growth—40,000 restaurants within five years. How will it get there? We’ll gather the presidents of Burger King, Popeyes, Tim Hortons U.S., and Firehouse Subs in one place, at the same time, for a wide-ranging and blockbuster chat from some of the most iconic restaurant chains in the world that you simply won’t find anywhere else.
A hallmark of fast casual has always been its entrepreneurial spirit. We gather four leaders who started their brands, how they did it, and how they’ve had to adjust to life when growth entered the picture.
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Fast Casual: The Next Act
10:30 AM - 11:30 AM
The Investor Manifesto: 3 Strategies to Win Partners and Power Players
Savory has wasted no time building a portfolio of differentiated, growth-ready brands. We'll step inside that journey as well as learn what it takes to get your restaurant noticed, what's going on in the broader investment world, and why relationships make all the difference in this industry.
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10:30 AM - 11:30 AM
Cracking the Code on AI: Revolution or Reason for Caution?
By Jon Asher Chief Marketing Officer | Nékter Juice Bar, J.F. Grossen Global VP Experience, Travel + Hospitality | Publicis Sapient, Stefan Hertzberg Chief Revenue Officer | Lunchbox, Brian Howenstein Chief Product Officer | Empower Delivery, Jenifer Kern Moderator, CMO | Qu , Aaron Nilsson CIO and CDO | Jets Pizza
Is AI really the path to the “smart restaurant?” We’ll get into the true applications and what’s possible for the future. Expect this talk to get fired up.
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Operations Playbook
11:30 AM - 11:45 AM
Networking Break
11:45 AM - 12:45 PM
How to Attract the Right Franchisees/and Zors
By Graham Chapman CEO, Co-Founder | ZorForum, LLC, Kelly Crummer Senior Director of Franchising | Firehouse Subs, Patrick Cunningham Vice President of U.S. Development | Little Caesars Pizza, Jon Fischer Head of Development | Wetzel’s Pretzels, Kevin Moran CDO | Blaze Pizza, Bobby Morena Senior Vice President of Franchise Development | GoTo Foods, Sam Stanovich SVP, Franchise Leadership | Big Chicken
Whether it’s paid/organic social outreach, digital, AI websites, and more, we explore the tools franchisors are deploying to find the best-fit operators, and for zees, which resources to plug into to connect with the ideal opportunity.
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The Front Lines of Franchising
11:45 AM - 12:45 PM
Chipotle: Power of People and Food
By Haris Khan Vice President, Operations Services | Chipotle Mexican Grill
How Chipotle is staying true to its culinary heritage while building a brand that meets the demands employees and guests, today, and into the future.
When it comes to dynamic pricing, there’s no shortages of opinions or strategies. We’ll gather some of the leading minds on the topic to discuss the ins-and-outs, if it makes sense for your brand, and how you can implement in real time.
Most fast casuals started with a clear vision of who they were and why, from a one-shop dream to something bigger. But can you hold onto those ideals as you scale?
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Fast Casual: The Next Act
2:00 PM - 3:00 PM
Expanding Horizons: Subway’s Global Growth Strategy
With a strong presence in every major market, Subway is ready for its next chapter of growth. Leveraging two proven go-to-market models (company- and master franchise-managed operations), as well as a digitally enabled restaurant design and strategic partnerships with strong, well-established multi-unit operators, Subway is strengthening its footprint and future proofing its legacy. Learn more about the growth strategy that’s helping propel this iconic sandwich brand to new heights.
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Take the Lead
2:00 PM - 3:00 PM
Secrets of the Tech Stack
By Wade Allen EVP, Strategic Growth | Costa Vida Fresh Mexican Grill, Alessandro Biggi Founder | Avo, Adam Klaers Executive Vice President | Roy Rogers Restaurants, Davide Macchi CEO and Co-Founder | Due' Cucina, Phil McGahey VP of Loyalty Sales | Mastercard Data & Service, Meredith Sandland CEO | Empower Delivery, Joseph Szala Vice President of Digital Experience | 3 Owl
Unified solutions. Outsourced. In-house. With so many options flooding the market, where do you even begin piecing together technology that only makes your restaurant run better, but doesn’t break the bank.
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Operations Playbook
3:00 PM - 3:15 PM
Networking Break
3:15 PM - 4:15 PM
Deciphering the FDD
By Tarji Carter Founder and CEO | The Franchise Player, Graham Chapman CEO, Co-Founder | ZorForum, LLC, Van Ingram VP Franchise Recruitment | Jack in the Box, Kris McDonald VP of Development | Checkers and Rally’s, Neil Newcomb CEO | Kelly’s Roast Beef, Scott Temme Director of Franchise Sales | Zaxby’s
Trying to pick a franchise can feel like reading another language. Here’s an inside look at what matters most in the discovery process, and how restaurants are positioning themselves to get in front of the best candidates.
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The Front Lines of Franchising
3:15 PM - 4:15 PM
Women in Restaurant Leadership: State of the Union
By Ashley Coneff VP, Government Affairs & Impact | Inspire Brands, Alice Crowder Chief Marketing Officer | Krispy Krunchy Chicken, Kim DeCarolis SVP of Strategic Growth | Craveworthy Brands, Natalie Green Chief Operating Officer | Nékter Juice Bar, Kelly McCutcheon Group Director of Training & Development | Whataburger Restaurants LLC., Anne Pritz CMO | Bobby’s Burgers by Bobby Flay, Dawn Ray SVP Corporate Communications & Public Relations | GoTo Foods, Abby Taylor Co-Founder | Playa Bowls
Ahead of the WiRL cocktail hour, women restaurant leaders will take questions and talk about their experiences and best practices for not only climbing the ladder in this industry, but for thriving at each step along the way.
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Take the Lead
3:15 PM - 4:15 PM
Social Media and the Changing Rules of Engagement
By Tom Carr CMO | Chicken Salad Chick, David ‘Rev’ Ciancio CoFounder & CMO | Handcraft Burgers & Brew, Erin Levzow Chief Commercial and Marketing Officer | Museum of Ice Cream and Figure 8, Dawn Nielsen COO | Kolache Factory, Amishi Sindhwani Team Lead, Dining | TikTok, Julie Wade Senior Director of Marketing | Taziki's, James Walker CEO | Frisch's Restaurants; Chief Concept & Culinary Officer | Experiential Brands
From the latest TikTok craze and beyond, how and where restaurants reach today's customer is constantly evolving. Here’s how to keep up and find your brand’s voice.
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Operations Playbook
4:15 PM - 4:30 PM
Networking Break
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4:30 PM - 5:00 PM
KFC Global and the Guide to Driving Brand DNA at Scale
By Sabir Sami Global Chief Executive Officer | KFC
KFC Global CEO Sabir Sami will take us through how the legendary brand reached 30,000 locations across the world, and how it’s done so while remaining true to KFC’s differentiators, franchisees, and creating a profitable model that works in every market.
Keynote
5:15 PM - 6:15 PM
Women in Restaurant Leadership Networking Reception
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6:00 PM - 9:00 PM
Post-Labor Day Bash
Savvy restaurant operators know the QSR Evolution Conference is the place to be right after Labor Day. And our Post–Labor Day Bash is the perfect opportunity during the conference to unwind, network, dine, drink, and just have a little fun all around!
From 6:00-9:00 p.m., attendees will mingle on the 8th floor of the stunning, famous atrium of Atlanta’s Marriott Marquis, where they’ll indulge in a feast of Southern culinary favorites and enjoy live music while connecting with fellow restaurant operators. The Post–Labor Day Bash is the networking highlight of the conference and is included with registration.
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8:00 AM
Registration
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8:00 AM - 9:00 AM
Breakfast
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9:00 AM - 9:15 AM
The QSR Drive-Thru Report Reveal
By Sarah Beckett Chief Revenue Officer | Intouch Insight, Laura Livers Chief Revenue Officer | Intouch Insight
Day 2 kicks off with an exclusive look at one of the industry’s most-anticipated reports. From speed of service to accuracy, see the results before anybody else. And this is the only place to do so.
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9:15 AM - 10:00 AM
Inspire and Innovate
By Scott Murphy Chief Brand Officer | Inspire Brands
Inspire Brands’ chief brand officer Scott Murphy oversees 32,000 locations across Buffalo Wild Wings, Dunkin’, Jimmy John’s, Sonic Drive-In, Arby’s, and Baskin-Robbins. He’ll share the journey and where the fastest-growing restaurant group on record heads from here. Hint: It’s a constant story of evolution.
These days, you can’t open LinkedIn or QSR magazine without seeing news about Smalls Sliders. What’s the secret to their success? Simplicity and disruption. From a limited selection of menu items and streamlined operations to their built-offsite-and-dropped-in-place modular Cans, Smalls is shaking up the big burger industry and taking the quick-service space by storm in the process. Hear from Smalls Sliders CEO Maria Rivera as she breaks down why keeping it simple is hardest thing you’ll ever do and how dropping Cans has changed the game forever. No wonder they are considered rising stars in quick service with over 230 Cans open or under development across 18 states.
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Take the Lead
10:30 AM - 11:30 AM
The QSR Drive-Thru Report: Reveal and Results
By Peter Hong Global Director of Engineering & Innovation | KFC Global, Laura Livers Chief Revenue Officer | Intouch Insight, Katie O’Dell VP of Client Service | Bounteous, Alvaro de Palleja Chief Restaurant Officer | Checkers & Rally’s, Darren Spicer Co-Founder & CEO | Clutch Coffee, Chase Wardrop COO | Swig, Doug Willmart President | MOOYAH Burgers, Fries and Shakes
With help from Intouch Insight's Director of Marketing, Sarah Beckett, our panelists will reflect on the study results and share how their brands are evolving their drive-thru experiences.
Operations Playbook
11:30 AM - 11:45 AM
Networking Break
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11:45 AM - 12:45 PM
Is it Time to Franchise?
By Jeff Drake President and CEO | Protein Bar + Kitchen, Matthew Haller CEO and President | International Franchise Association, Josh Halpern Chief Executive Officer | Big Chicken, Troy Hooper Chief Executive Officer | Hot Palette America, Peter Ortiz Chief Development Officer | Ascent Hospitality Management, Erin Snyder Head of Franchise Development | Handel
Whether your brand is an upstart or has been around decades, weighing the decision to franchise has a lot of layers. We’ll ask the experts some pros and cons, what it actually takes to get started, and if this is, in fact, the right path to take.
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The Front Lines of Franchising
11:45 AM - 12:45 PM
Owning Your Brand to Ignite the Next Generation of Fandom
By Lindsay Radkoski Senior Vice President, Chief Marketing Officer, U.S. | The Wendy’s Company
Wendy’s playful brand voice and iconic menu items are cornerstones of the brand’s marketing strategy. Learn how Lindsay Radkoski draws on her experiences from serving tables to leading the iconic Wendy’s brand to build the next generation of fans. An important ingredient? Owning it—from how a brand shows up online to in the drive-thru. In a heated competitive landscape, Lindsay will share how Wendy’ s is bringing a fresh perspective to reach emerging generations of fans.
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Take the Lead
11:45 AM - 12:45 PM
Voice-Automated Ordering and the Drive-Thru: Friend or Foe?
By Kent Asaki Chief Development Officer | Rachel's Kitchen, Richard Del Valle Chief Technology Officer | Bojangles, Kat Hoffman-Flynt Chief Operating Officer | Presto Automation Inc., Carl Orsbourn Cofounder and adviser | Juicer, Dan Sokolik Vice President | Lee’s Famous Recipe Chicken
More and more brands are signing up to have drive-thru orders taken by AI. But is it the right option? And if so, what should you expect, from rollout to results, and everywhere in between.
Fast casual is where niche categories and global cuisines shine. Are smoothies still hot? What about poke? Here’s what customers are looking for today in their fast-casual choices.
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Fast Casual: The Next Act
2:00 PM - 3:00 PM
WhataWhirlwind: Inside Whataburger's Encore to Crossing the 1,000-Unit Threshold
Whataburger has transformed from a roadside burger stand into a bonafide cult classic over nearly 75 years. The customer following spans nationwide, even in markets that are hundreds of miles away from the nearest location. Along the journey, Whataburger has continued to wow customers with unique menu innovation and marketing campaigns that keep guests coming back. This year marked a key milestone for the burger chain as it eclipsed the 1,000-unit mark. With such a major turning point now under the brand’s belt, industry onlookers are all asking—what’s next? Hear from Executive Vice President and Chief Administrative Officer Alexander Ivannikov, who will explain how Whataburger maintains such a high level of cultural relevance and fan engagement year after year.
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Take the Lead
2:00 PM - 3:00 PM
Loyalty Metrics that Matter
By David ‘Rev’ Ciancio CoFounder & CMO | Handcraft Burgers & Brew, Alicia DiStefano VP Practice Lead, QSR/Dining | InMarket, Zach Goldstein CEO and Founder | Thanx, Graham Humphreys President | The Culinary Edge, Scott Hudler CMO | Whataburger, Urvi Patel SVP of Customer Experience and Engagement | GoTo Foods, Sergio Perez SVP and Head of Marketing | Emmy Squared Pizza, Olivia Ross Head of CRM, Loyalty, and E-commerce & Digital Marketing | El Pollo Loco
Unlocking true engagement from your loyalty base comes down to understanding the data. And that’s a gold mine of possibilities—and potential pitfalls.
Going from franchisee to franchisor can come with growing pains. But there are lessons and opportunities aplenty from taking the leap.
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The Front Lines of Franchising
3:15 PM - 4:15 PM
The Sizzling Rise of Dave's Hot Chicken
By Jim Bitticks President & COO | Dave's Hot Chicken
Step inside one of the most compelling growth stories in restaurant history, and one that's preparing to enter yet another gear.
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Take the Lead
3:15 PM - 4:15 PM
Delivery: The Road to Profitability
By Allen Beck Director of Off-Premise and Catering | Costa Vida Fresh Mexican Grill, Vishwa Chandra Vice President of Enterprise Restaurant Partnerships | DoorDash, Luke Christian Chief Executive Officer | Surcheros, Eric Knott CEO | Tiki Taco, Andrew Maxwell Director | Boojum Ltd, Kevin Nemeth Chief Digital Officer | Authentic Restaurant Brands
All these years removed from its meteoric rise, has the third-party delivery space become any easier to navigate? Is it more difficult? We take a status check on where it’s going and how to make it work in a new era of off-premises.
Jim Holthouser, the CEO of GoTo Foods (formerly Focus Brands) shares the why behind the name change and what’s driving one of the most consequential transformation projects in recent memory at the Auntie Anne’s, Carvel, Cinnabon, Jamba, McAlister’s Deli, Moe’s Southwest Grill, and Schlotzsky’s parent company.