As Founder and CEO of Surcheros, an emerging fast-casual that specializes in “Friendly Tex-Mex, Fresh Every Day,” Luke Christian brings together fresh, made to order Tex-Mex favorites and the Southern hospitality modeled in his youth. With over 16 years of industry experience, Christian is a respected and trusted leader with the vision and knowledge to build on a franchise’s foundation and future success.
Christian left his rural South Georgia home to attend the University of Georgia in 1998, earning a Bachelor of Arts in Psychology. Following his tenure at the University, he pursued various roles across the fast-casual and full-service space before concepting the original blueprint for Surcheros.
In 2007, the first Surcheros location opened in Douglas, GA. In 2017, the first Surcheros franchise opened as Luke spearheaded strategic rebranding and franchise development by bringing to life his shared vision of expansion and love of community. The Fresh-Mex brand completely remodeled its existing locations and supported new franchisees throughout South Georgia and Florida as they introduced their communities to Surcheros.
With Luke at the helm accompanied by a seasoned executive team, Surcheros currently operates 29 locations in the Southeast with plans to expand in Florida, North Georgia, and South Carolina. The brand plans to increase its footprint to 100 locations over the next five years.
