Alicia DiStefano is InMarket’s VP, Practice Leader for the QSR and Dining verticals. Alicia has worked in media and advertising for over 15 years, with experience in location marketing, data as a service (DaaS), programmatic, and self-service media. She previously worked in the restaurant vertical for 10 years, and has shared conference stages with brands like Panera, Subway, KFC, McDonald’s, DoorDash, and more. In 2018, Alicia oversaw the team, campaign, and submission to win the I-COM Data Creativity Award for a cost per visit campaign for Outback Steakhouse. Alicia is based in Atlanta, GA.