Alice Crowder is the CMO for Krispy Krunchy Chicken (KKC), one of the fastest growing hot food concepts in the convenience store business. KKC has built a cult-like brand with consumers and grown to more than 3,200 retail locations across 47 states. Crowder is a top-performing and results-driven marketing executive with a demonstrated record of achievement throughout her extensive career and she leads marketing, consumer insights and product development for the brand.
In recognition of her contributions to the industry, Crowder was named a Top Women in Convenience (TWIC) honoree in 2024 by Convenience Store News, in the Senior-Level Leader category. This award acknowledged her strategic leadership, mentoring efforts, and commitment to elevating Krispy Krunchy through her work. She was also named one of PR Daily’s Top Women in Marketing in 2024, highlighting her innovative approach to brand growth. Under her leadership, Krispy Krunchy also earned recognition as one of the “Fastest-Growing Restaurant Chains” by Eat This, Not That! and ranked in the top 50 on Yelp’s “Fastest Growing Brands” report in 2024 and 2025.
Prior to KKC, Alice Crowder served as Chief Marketing Officer for Krystal Restaurants LLC, the original quick service chain in the South. She initially joined the company in 2014 as the brand’s Vice President of Marketing and headed the function for a four-year period when there was significant growth and expansion. Also during this period, she ran the marketing calendar and oversaw product innovation and promotions, sweepstakes, co-branding partnerships, a cross-QSR collaboration for the Peace Burger Sandwich, and even the brand’s Guinness World Record for World’s Largest Frozen Beverage.
