As Senior Vice President of Franchise Development, Bobby Morena leads all aspects of GoTo Foods’ franchise sales function, including working with independent brand franchisees, the real estate, design and construction teams, and brand management teams to ensure incremental franchise growth in the United States and Canada. Bobby joined GoTo Foods in 2021 as the company’s Vice President of Portfolio Management, guiding franchisees through strategic expansion and divestment of their portfolio to ensure maximum brand strength and growth potential.
Prior to joining GoTo Foods, Bobby served as a Director of Franchise Development at Inspire Brands, overseeing franchise sales for multiple brands in the Inspire portfolio. Prior to Inspire, he spent over 20 years with Jimmy John’s, where he began as a restaurant team member and moved on to sell franchises for the company, ultimately leading the franchise sales team for the last 15 years of his tenure.
Bobby currently serves on the board of the Georgia Restaurant Association and holds a Bachelor of Marketing from Michigan State University.
