George McLaughlin, a visionary in the restaurant and franchising industry, is redefining breakfast and brunch dining with his latest venture – Vicious Biscuit, a fast-casual concept that recently started franchising.
His first experience in the restaurant industry began at McAlister’s Deli, where his ambition and entrepreneurial spirit led him to become the first employee to transition into a franchisee role, opening his first location in Columbia, SC. Over the years, George expanded his portfolio within McAlister’s Deli to 17 locations, showcasing his knack for growth and development in the restaurant sector.
Today, McLaughlin’s focus is firmly on the future of Vicious Biscuit, steering the brand towards national recognition with a highly anticipated franchising program in partnership with Pivotal Growth Partners (PGP). With eight franchisee deals totaling nearly 40 units in the works, Vicious Biscuit expects to reach 75 locations over the next five years.