Steve Schulze is the visionary and innovative leader behind the remarkable success of Nékter Juice Bar, now America’s leading modern juice bar concept with more than 330 locations open or in development across the U.S. with $100+ million in systemwide sales and category-leading Average Unit Sales.
Steve started Nékter Juice Bar with one location in Orange County, California, an initial investment of $50,000, and a clear vision to create a space where health-minded guests could enjoy a menu of nutrient-rich and delicious freshly made juices, superfood smoothies, acai bowls, and other healthy snacks. What resonated with guests from the start was the brand’s commitment to menu transparency and ingredient-integrity.
Steve’s collaborative management style and commitment to continuous innovation has made Nékter Juice Bar a trendsetter in the juice bar category and, moreover, one of the most successful. Building Nékter upon a foundation of trust and transparency has also set a new standard for ethical business practices, prompting legacy brands and newcomers to reevaluate how they develop their menus and market them to guests.
Prior to launching Nékter Juice Bar, Steve worked for consumer-based companies in various sales, marketing and management capacities. Steve is also a sought-after expert speaker on various topics related to the restaurant, business and franchise communities.
