Geoff Alexander

Geoff Alexander joined Chicago-based Lettuce Entertain You Enterprises in 1993 and was named Managing Partner in 2006, and took the reins of their Asian concept, Wow Bao, in 2009. An innovative leader in both technology and social media, Geoff disrupted the fast casual space by debuting self-ordering kiosks in 2010. In 2017, Alexander introduced a fully tech-enabled front-of-house environment, where guests order via an iOS or Android device and receive their food from animated personalized cubbies. Seeing the opportunity for Wow Bao’s mass appeal, Geoff spearheaded Wow Bao’s expansions into airports, sports stadiums, university campuses, music venues, and grocery stores across the country.