Ike’s story isn’t one of instant success. Rather on the first day of operation in 2007, Shehadeh did not sell a single sandwich in his small, hole-in-the-wall Ike’s Place in San Francisco’s Castro District. His failure inspired him to do out-of-the-box community outreach (i.e. Ike would offer passersby a free sandwich plus a $5 bill just to accept it), which soon led to hour-long lines wrapping around the block out of his aspirational sandwich shop. Now 15 years later, the man behind the goateed cartoon logo has built over a 100-unit empire and expansive menu catering to every diet preference. Important secrets to his success: delectable Dutch Crunch bread lathered in Ike’s exclusive Dirty Sauce. With ingredients unfound anywhere else, Ike’s value of “love first, then sandwiches” stands out and meets Shehadeh’s passion of bringing people together over amazing sandwiches. Ike’s life journey has led him to create his Learn From Ike series which specializes in helping people generate abundance in any area of their lives. He uses Quantum mindset techniques to empower people to create the life of their choosing and become their most desired self. He has spoken hundreds of times and has been seen on TV & social media by audiences in the tens of millions. Ike’s dream is teach billions, feed billions, and create billions.