Jon Fischer

Jon Fischer is the Head of Development of Wetzel’s Pretzels, the fastest growing soft pretzel concept in the U.S. As Head of Development, Jon oversees franchise sales, real estate, and construction for the Wetzel’s chain of more than 400 units. Jon joined Wetzel’s in 2019 as Chief Development Officer and has helped drive Wetzel’s to record unit growth, while navigating through COVID and a company sale to current parent company MTY Food Group, Inc. Prior to Wetzel’s Pretzels, Jon worked in executive roles as the VP of Development for Papa Murphy’s Pizza as well as VP of Real Estate for Payless ShoeSource. Jon holds a Bachelor of Arts in Public Relations and an MBA, both from Brigham Young University and throughout his career has held several roles in marketing, finance, strategy, real estate, and franchise development. He also currently serves as a member of the Marketing Advisory Board for the Marriott School of Business. Jon enjoys all sports (particularly BYU football), listening and writing music, trail running and of course hiking around the Pacific Northwest. He is also a published fiction author currently finishing a young adult fiction trilogy. Jon and his wife, Miriam, reside in Vancouver, WA and have three teenage children and a Yorkshire Terrier named Toby.