As Co-Founder and Chief Visionary Officer of Nékter Juice Bar, Alexis Parra leads the award-winning company’s research and development efforts. Alexis, a Certified Health Coach, works with her team to develop menu items to nourish America’s increasing appetite for plant-based, functional and nutrient-rich foods that support various lifestyles and diet preferences.
Now with approximately 330 restaurants open or in development across the country, Nékter Juice Bar continues to be the pioneer of the modern juice bar experience and champion of menu transparency and ingredient-integrity. With a steady eye on innovation, the lifestyle restaurant brand offers a delicious menu of freshly made juices, superfood smoothies, acai bowls, and a variety of healthy snacks. At its core, Nékter believes that “healthy” can taste great and be easily accessible too.
Before Nékter Juice Bar, Alexis spent more than 20 years working with children in both preschool and elementary school settings, holding a Bachelor’s degree in Child and Adolescent Development, and a Master’s degree in Cross-Cultural Education. Alexis also authored a children’s book, called Sneaky Spinach, encouraging children (and their parents) to find even small ways to add more wellness into everyday lives.
Alexis also serves as president of the non-profit Sojourn foundation, which raises critical funds for children in developing countries.
