Amir is the founder of South Block & local pioneer in bringing cold-pressed juice, smoothies & acai bowls to the DC area. Amir first fell in love with juicing while soaking up rays on a trip to Southern California back in 1998. It wasn’t just any juice that Amir fell in love with… no, it was the fresh, healthful, sustainable, and high-quality ingredients that he found while in California. After jet-setting back east, Amir was unable to find that same freshness in DC. That was when he knew that it was time to bring the juice revolution to his own backyard!
In 2004, Amir opened his first Juice Bar at George Washington University called Campus Fresh. This is where Amir refined his brand and discovered the importance of community involvement and connection through the many fundraiser and student activities Campus Fresh was involved in.
In 2011, South Block was born in Clarendon on the sleepy “South Block” side of town. But that block would soon come to life! Amir believed that he could create life out of that sleepy block, by giving people an awesome experience and making them feel fantastic through quality healthy food, community connection and the good vibes they would be serving!
With a mission to build healthier communities, one block at a time, South Block has been on the move, taking the good vibes and great products to new “blocks” in the DMV! With over a decade of juicing knowledge, South Block is a locally owned and operated juice bar in Northern VA and DC with multiple locations and growing!
Amir has also started a non profit organization call Fruitful Planet. The mission to provide fruits and vegetables to food insecure communities & people in need.
