Dan Sokolik serves as the Vice President of Lee’s Famous Recipe Chicken, a distinguished 130-unit chain lauded as the #1 Fast Food Fried Chicken in the 2023 USA Today’s 10 Best Readers’ Choice Awards. Sokolik’s journey with Lee’s began through his role as the brand manager on their account with a prior ad agency until he officially joined the Lee’s team at the outset of 2022. His tenure has been marked by spearheading a comprehensive brand overhaul. This refresh has unveiled an updated visual identity, alongside the introduction of a new mobile app and loyalty program.
With a career spanning over 20 years in QSR marketing, Sokolik has valuable experience across corporate, ad agency, and franchisee levels. He served over ten years at Subway in various capacities, including corporate field marketing and as an agency account director. Prior to Subway, Sokolik also managed a creative agency team for McDonald’s and served as the marketing director for a multi-unit Domino’s Pizza franchise.