As Chief Marketing Officer at Nékter Juice Bar, Jon Asher leads brand development and marketing, brand partnerships, franchise marketing, technology enhancement and innovation, menu innovation, and product development with a core focus on ensuring a fresh, frictionless and fun omnichannel marketing experience across all customer touchpoints in-store, online and out-of-home (OOH).
Jon was responsible for transitioning Nékter Juice Bar’s loyalty program from punch cards to a pioneering mobile app with more than 2 million members and recently led a successful rebranding effort that helped propel the brand to its position as one of the most successful next-gen juice bar brands in the country with more than 210 locations.
Jon began his career as an Aerospace Analyst before switching over to marketing in the biotech, outdoor and fitness retail sectors, and now enjoys promoting a healthier lifestyle in the QSR space.