Lauran Driver

Lauran has 18+ years experience in client services spanning across sales leadership, account management, digital media and analytics. She currently leads the Dining, Auto, and Travel business for TikTok. Prior to TikTok, Lauran spent 10 years at Twitter in multiple roles from strategy to account management to sales leadership across a wide variety of verticals, with a speciality in CPG, in the Austin, Los Angeles and Australia offices. Lauran’s early career was on the agency side at WCG where she led digital, social and analytics strategy as well as Porter Novelli, an international PR agency, where she specialized in client relations, creative and strategic planning. Lauran graduated with a degree in Business from The University of Texas at Austin. She enjoys traveling and spending any free time with her husband and 9 month old son, Gage.