Scott Greenberg

Author & Keynote Speaker

Scott Greenberg is a keynote speaker, author, and business consultant, specializing in leadership, team dynamics, and operational efficiency. His books, “Stop the Shift Show: Turn Your Hourly Workers into a Top Performing Team” and “The Wealthy Franchisee,” offer practical strategies for building high-performing teams. Renowned for his engaging workshops and keynotes, Scott combines motivational insights with actionable solutions, focusing on resilience, decision-making, and employee training and retention.

Scott is a VIP Contributor for Entrepreneur and a frequent columnist for Nation’s Restaurant News. A former multi-unit, award-winning franchise owner for best customer service and management, his unique perspective on leading teams makes him an invaluable asset to organizations aiming for competitive excellence. Based in Sherman Oaks, California, Scott’s commitment to guiding brands and leaders has solidified his status as an authority in effective team management and business growth.

All Sessions by Scott Greenberg

September 9, 2026

Closing Keynote #1: 30-Second Leadership: Coaching Your Crew for High Performance
2:30 PM - 3:15 PM
Centennial Ballroom (L1)

In the restaurant world, everything moves fast. But great operations still depend on well-trained, motivated frontline teams. In this session, Scott Greenberg introduces 30-Second Leadership, a simple coaching approach designed for the realities of the restaurant floor. Learn how to turn everyday interactions with crew members into quick but meaningful coaching moments that improve performance, strengthen culture, and support retention. You’ll leave with a practical tool you can bring back to your organization to help operators build stronger teams and deliver better guest experiences.