WiRL Workshop
September 2, 2025, 12:00 PM - 4:15 PM · Atlanta, GA
WiRL is going on the road again, and this time, we’re bringing the signature #WiRLPower experience to the QSR Evolution Conference this September in Atlanta.
Introducing the first WiRL Workshop! This exclusive lunch-and-learn, presented in partnership with LEAD, GLEAM, and Full Course, is designed to fuel your leadership journey with four engaging, no-fluff workshop sessions. We’re diving into leadership development, financial acumen, and mentorship, with a fourth session still under wraps (but we promise, it’ll be worth the wait). Plus, lunch!
For those who missed the WiRL Together Summit in February, consider this your bite-sized version—a high-energy, no-holding-back opportunity to connect, learn, and level up. You’ll walk away with real insights, real connections, and maybe even a few new mentors in your corner.
The WiRL Workshop is an exclusive add-on at QSR Evolution, built for women ready to sharpen their skills and shake up the industry. It can be paired with our popular WiRL Networking Reception! Join us as we keep pushing for a stronger, more inclusive future—because leadership should be bold, and so should you.
To note: You must register for QSR Evolution or the NextGen Restaurant Summit to gain access.
Limited capacity of 125 attendees
Pricing:
$149 per person
$749 for sponsors/suppliers/consultants
Includes a 4 hour workshop and luncheon.
Tuesday, September 2nd
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Lauren Fernandez, Founder & CEO | Full Course
Led by the team at Full Course, this session dives into the dollars and sense of leadership. Whether you’re scaling a concept or managing a P&L, financial confidence is non-negotiable. We’ll break down the numbers, demystify the jargon, and help you build the business acumen every leader needs—but no one teaches.
Sheri Miksa, 5X CEO/Pres. (BIBIBOP, Boneheads, Mazzio’s, Robeks, Rubio’s) | GLEAM Network
Join us for this session – “Why You Really Need a Mentor (or Need to Be One)” – on behalf of GLEAM Network and in partnership with WiRL at the QSR Evolution Conference this September.
Learn from GLEAM’s passionate, experienced Mentors and their Mentees about how impactful and empowering GLEAM’s Mentor Program has been for them! As a bonus, hear findings from GLEAM’s new research about the importance of Mentorship in our Industry. You’ll get real-world advice from leaders who’ve “been there, done that”! And, it’s your chance to ask bold questions, make meaningful connections, and maybe even meet the mentor who helps shape your next big move.
ABOUT GLEAM NETWORK: Since its inception in 2020 during Covid, the all-volunteer, nonprofit GLEAM Network has been serving the Industry’s professionals, providing access to mentorship and leadership development. Since the 1st Mentor Program Cohort kicked off in July 2020, GLEAM has served nearly 450 Mentees, pairing them with experienced, passionate Industry leaders who volunteer their time for GLEAM’s 6-month, 1:1 Mentor Program.
Session Title: A Recipe for Global Success: Blending Customer Feedback with Qualtrics
Discover the secret ingredient for a consistent customer experience across thousands of restaurants globally. This session reveals how a leading quick-service brand partnered with Qualtrics to build a scalable, omnichannel experience management program that creates a powerful recipe for success for thousands of franchisees across multiple markets.
Learn how they unified customer feedback—from in-store, online, and delivery platforms—to create a single, powerful recipe for success. By delivering real-time, role-specific insights to their employees, they’ve been able to whip up improved service quality and consistency across international markets, all while cooking up a new store every 3.5 hours.
Speaker: Jessica Kwa, Head of CX Strategy | Restaurants and Hospitality // Qualtrics
Jessica has over 10 years of experience developing CX programs across multiple organizations, with a focus on the restaurant industry. Jessica specializes in large-scale organizational change by taking CX programs from early development to maturity. She has a proven history of using data and insights to execute enterprise-wide initiatives designed to increase customer loyalty, improve guest experience, and boost employee engagement.
Session Title: Trailblazing in a Male Dominated Arena
Former Olympian Anna Weis is the first woman to serve as a full time grinder and jib trimmer in SailGP, breaking boundaries with the U.S. SailGP Team in one of the sport’s most physically demanding roles. After undergoing surgeries on both arms in 2019, she made a remarkable comeback and now helps lead a team redefining strength, resilience and accessibility in sailing. In this session, Anna shares how she’s forged her path in a male dominated arena and what it takes to lead at the highest level of competition.
Speaker: Anna Weis, SailGP Olympian // Red Bull
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