Tricia Houston (Moderator)

Tricia Houston, Vice President of Discovery & Design at KS&R, brings visionary leadership and a deep understanding of consumer behavior to the quick-service restaurant (QSR) industry. Known for her expertise in mixed-method research and cross-functional collaboration, Tricia excels in helping organizations reimagine processes, enhance customer experiences, and empower frontline employees to thrive in today’s fast-paced environment. With a passion for human-centered innovation and actionable insights, she works to address key challenges faced by QSR operators—such as labor dynamics, technological advancements, and omnichannel strategies—while driving sustainable growth and customer loyalty. Tricia is committed to helping QSR leaders navigate the evolving landscape of fast casual dining, franchising, and consumer trends, ensuring they’re prepared to operate the quick-service restaurant of the future.