Nico Nieto

Nico Nieto is an experienced marketing professional with over two decades of delivering strategic, brand-defining and business-improving results at a global scale. In the quick service and fast casual industries, he led global digital campaigns for McDonald’s across more than 50 markets. Nico joined Naf Naf Grill in 2022. As the CMO to lead the brand, data-driven advertising, loyalty, and promotional programs to increase revenue while optimizing resources. With his leadership, Naf Naf has continued to expand on their successful strategic partnerships with national companies like Love’s Travel Stops, and the brand has grown its footprint to 40 locations nationwide with many more to open soon.