Mike Smith is the Chief Brand Officer of Moe’s Southwest Grill. In this role he is responsible for shaping and driving the brand’s strategic direction, growth initiatives, and operational excellence. Mike’s success at GoTo Foods has been a result of aligning the brand with the company’s broader goals, leveraging innovative culinary strategies, and ensuring a cohesive operational experience across all locations. Mike began his journey at GoTo Foods as the Vice President of Operations for Moe’s Southwest Grill in April 2022 and was promoted to Chief Brand Officer in October 2024.
Before his time at GoTo Foods, Mike held prominent leadership positions at Taziki’s Mediterranean Café, including Chief Operating Officer, Vice President of Operations and Director of Franchise Operations. Mike is a highly respected leader in the industry, with extensive expertise in franchising and foodservice developing and implementing systems and processes that enhance operational performance and support key sales and profitability initiatives.
Mike’s background includes more than 20 years of direct restaurant operations and management experience including his time at Hooters, where he served in various leadership roles for over a decade, supporting both franchisees and the corporate side of the business.
