Mike Bueno is Vice President of Marketing at District Taco, charged with building brand affinity and driving sales growth through product innovation and value creation.
Since joining District Taco in 2024, Mike has assumed responsibility for a number of long-term initiatives, including brand positioning, advertising and PR, new product development and off-premise marketing and sales. Under his watch, the brand has reconnected with its Yucatán heritage and placed a renewed emphasis on bold flavors.
A seasoned cross-functional executive, Mike has more than 20 years of international marketing and management experience. He has directed award-winning marketing programs for such global brands as Wendy’s, Finlandia Vodka and Dr Pepper. Prior to joining District Taco, Mike led brand strategy and marketing for the popular Amsterdam-based startup The Avocado Show, and took the brand to Belgium, Spain, Germany, France and the UK during his tenure.
His passion for great marketing is eclipsed only by his love of great Mexican food – making his role at District Taco nothing short of a dream job.
