Mike is the VP of Brand Marketing at Shake Shack where he oversees Brand Strategy, Communications, Social, Design, Media, ESG Strategy and Culinary Strategy. Prior to Shake Shack, he was the Group Director, Content and Creative at Coca-Cola where he oversaw brands like smartwater, vitaminwater, Powerade, Honest Tea, Simply and AHA.
Mike was named a rising star of Brand Marketing by Business Insider in 2023 and was a member of AdAge’s 2017 40 Under 40. He has won multiple Cannes Lions and launched AHA Sparkling Water, Coca-Cola’s first new brand in over a decade.
He lives in Brooklyn with his wife Candice and his daughter Mars.