Marcel Mota is a seasoned executive in the restaurant and consumer goods industries, with over 15 years of leadership experience across North and South America. He currently serves as Vice President of Development, North America at Firehouse Subs, where he leads strategic growth initiatives and market expansion efforts. During his time at Firehouse Subs, the brand has grown its number of restaurants to 1,300 across North America.
Prior to his current role, Marcel held key leadership positions within the Restaurant Brands International (RBI) family, including Vice President of Development for Popeyes Louisiana Kitchen and General Manager for Burger King across multiple regions such as South America, Central America, and the Caribbean. His impact was instrumental in driving operational excellence and scaling the business in emerging markets.
