Lena Katz

Lena leads the Creator-Integrated Content division at Ampersand, Inc, a subsidiary of Tokyo-based commercial production company AOI-Pro. She helps brands strategize and execute short-form video campaigns on TikTok, IG Reels, YouTube and OTT. Her previous role was at TikTok in Creator Solutions, engaging creators for brand campaigns including Spotify, Instacart and Pepsi. Prior to that, she owned a boutique content consulting firm that executed national creator-driven campaigns for brands such as Skippy, FIJI Water, Brown-Forman, Hormel Natural Choice, eBay and Jennie-O Turkey.