Kristen Hohl

As EVP, Kristen oversees the development and execution of all marketing, culinary and beverage strategies and initiatives, ensuring all efforts align with SPB’s long-term objectives while providing essential support to franchise partners. She is distinguished by her achievements in driving sales, profit and positive brand awareness through successful marketing campaigns across multiple restaurant industry segments, from QSR to upscale casual and fine dining. Kristen excels at fostering collaboration between marketing and operations cross-functional teams, which has been instrumental in achieving significant and impactful results for the SPB brands.