Kate Morgan is Vice President of Brand Marketing for Jamba at GoTo Foods, where she leads brand strategy, marketing and menu storytelling for the globally recognized smoothie brand. Since joining in 2023, she has helped accelerate Jamba’s growth by sharpening its consumer strategy and driving craveable innovation.
Kate played a key role in the development and launch of major new menu platforms designed to expand guest occasions, including the Over Iced beverage line, Topped Oats and an expanded lineup of smoothie bowls. She has also helped spotlight seasonal favorites like Pumpkin Pie Crunch and guided the brand’s foray into blended coffee, reflecting evolving tastes and daily routines.
She leads campaigns that bring Jamba’s voice to life in fresh, culturally relevant ways, including persona-driven bundles inspired by Gen Z trends and a high-impact National Smoothie Day activation. Her approach blends creative energy with a sharp focus on what resonates with today’s guest.
Kate brings more than 15 years of experience in brand marketing, with a passion for flavor, storytelling, and building brand love through smart, guest-first decisions.
