Jack Mashini is the proprietor and operator of Wing Snob, a restaurant chain based in Warren, Michigan. The rapid expansion of Wing Snob can be attributed to the strategic approach taken by Mashini and Brian Shunia. In the early days, both Mashini and Shunia dedicated themselves to the first restaurant, working tirelessly seven days a week until they were confident enough to take a step back. This hands-on approach was replicated with each new location, leading to years of relentless work as they built their teams and established the systems necessary to ensure the smooth operation of their growing enterprise.
Today, Mashini’s focus has shifted towards refining these systems and expanding their customer base. Wing Snob launched their redesigned mobile app and the overhaul of their loyalty rewards program, Snob Perks. With over 50 locations, the brand has plans to reach over 100 restaurants in the near future.
For Mashini, Wing Snob is more than just a business. He affectionately refers to it as his “third child”. The pride he feels for what he, Shunia, and their teams have accomplished in less than six years is immense, and they are only just getting started.