Felipe has over 20 years of experience in building winning teams, growing global brands, and developing high-performance cultures. He spent almost a decade at Restaurant Brands International, having served in several capacities, including President of Popeyes Americas, where he spearheaded the launch of the Popeyes Chicken Sandwich, widely recognized as one of the most successful product launches in the history of quick-service restaurants. He also served as President of Burger King Latin America and as President of Tim Hortons USA. Felipe is a former CEO and Director of Regis Corporation, the world’s largest network of hair salon brands. He also worked as a Business Leader in the strategy department for Visa Inc. Latin America, and as a bond trader for multiple financial institutions in the United States and Singapore. He received a BA from Fundação Getulio Vargas, and an MBA from Northwestern University’s Kellogg School of Management.