Erin Walter is the VP of Brand Marketing at Freddy’s Frozen Custard & Steakburgers, overseeing strategic marketing initiatives and execution. Erin leads brand, digital, grand opening and local store marketing programs and works closely with cross-functional teams to accelerate Freddy’s marketing footprint. She is passionate about growing brands and teams. Her background includes 19 years in the franchise restaurant industry with chains like Round Table Pizza, Marble Slab Creamery and Great American Cookies. Erin is a proud graduate of the University of Georgia, wife and mom to three wild boys.