Dena vonWerssowetz joined Firehouse Subs in Nov. 2023 as Chief Marketing Officer, responsible for leading marketing efforts to help grow the brand nationally and introduce new guests to the brand’s hearty and flavorful food, heartfelt service and public safety mission that’s core to all efforts. vonWerssowetz joined Firehouse following 14 years with PepsiCo, where she led the portfolio transformation and innovation for the international beverages division. During her tenure, Dena led marketing strategies and roadmaps across various categories including: food service, sports and partnerships, and for some of the Pepsi’s most prominent brands.