Christina Clarke has held pivotal marketing and leadership roles with well-known and beloved restaurant and CPG organizations. Most recently, Christina was with Raising Cane’s as Chief Marketing Officer, responsible for marketing strategy, insights, creative, media, social, digital, public relations, e-commerce, and restaurant marketing. During her time at Raising Cane’s, the brand entered 10 new markets with 120 new restaurants while achieving 22% AUV growth, resulting in $5.5 million AUV. Prior to Raising Cane’s, she was the Global CMO for Wingstop restaurants, and during her tenure, the brand experienced significant growth with almost 400 new restaurants, digital sales growth to over 60%, advertising investment growth of 2X, and double-digit same-store sales growth.
Christina held several senior marketing leadership roles during her 12-year tenure at PepsiCo/Frito Lay, spanning portfolio, brand, innovation, partnerships, away from home, and shopper marketing, working on iconic brands and programs such as Cheetos, Super Bowl, and Doritos Locos Tacos. Her previous marketing experience as an account director at the Havas agency, Pizza Hut marketing, and Taco Bell operations were foundational in building her business acumen and fueled her love of craveable food that brings people together.
Christina is an avid learner, earning her Bachelor’s and Master’s degrees in International Business and Marketing while working full time. She is a passionate advocate for development and inclusion in the workplace and has served as regional chair with the Network of Executive Women (NextUp) and was elected to the board for the Women in Foodservice Forum (WFF). She currently resides in Dallas with her husband and recently celebrated the graduation of her two sons from the University of Arkansas.