For over twenty years, the mission of the Define Consulting Team has been to support and guide organizations as they commit to their most important investment—their People Legacy. Cheryl also recently served as the Chief People Officer for HOA Brands from 2019 to 2024, where she initiated the Hooters Women in Leadership Forum and focused on empowerment and growth platforms for all employees. Cheryl has been recognized and selected as a Georgia 100-TITANS of Industry for 2023 and 2024 and is a Georgia Titan Elite Member for 2025.
All current and former executives, the Define Executive Coach, and the Consulting Team offer a holistic approach to help each client define their unique vision for success. Furthermore, they translate this into applicable terms, no matter the professional level or demographic background of those they serve. From the front line to the CEO, Define Consulting’s mission is to listen, learn, align, operationalize, and optimize clients’ ability to achieve their desired outcomes. The Define Team has been recognized for its ability to drive change management talent initiatives from vision to results. Clients represent a diverse range of industries, including academia, retail, stadiums and arenas, manufacturing, hospitality, food and beverage, hotels, casinos and gaming, rent-to-own, city government, finance, technology, transportation, healthcare, consulting firms, and professional associations.
Cheryl is certified in neuroscience-based brain coaching and licensed in an exclusive ROI Coaching process that emphasizes mental model beliefs and behaviors, 360-degree assessments, development planning, goal setting, accountability, and measurement. Cheryl has served as a Keynote Speaker, Panel Moderator, and Conference Director for various clients. She has also served as an adjunct faculty member and guest instructor at Anne Arundel Community College, Georgia State University, and the University of Nevada, Las Vegas.
Cheryl and her husband live in Atlanta, where they love the walkability of their Virginia Highlands neighborhood.
