Charles Watson is the Chief Executive Officer at Tropical Smoothie Café (TSC) and focuses on the sustainable growth of the franchise system and executing on TSC’s mission to Inspire Better. Prior to ascending to the CEO role in 2018, Charles was the Chief Development Officer for Tropical Smoothie Café. Charles was responsible for all aspects of Franchise Development, Real Estate, Design & Construction, and Franchise Administration. Under his leadership, the Tropical Smoothie Cafe system grew from 265 open units to 725 open units; TSC currently has more than 1,175 units in 44 states. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group (IHG) and US Franchise Systems (USFS). Charles serves on the board of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Charles is a graduate of The Hotel School at Cornell University (BS) and also holds a Master of Business Administration (MBA) from The Terry College of Business at The University of Georgia.