Casey Terrell is Chief Marketing Officer for SPB Hospitality, a leading operator and franchisor of full-service dining restaurants, spanning a national footprint of hundreds of restaurants and breweries in 39 states and the District of Columbia. Terrell is a seasoned marketing professional, who has demonstrated throughout his career the ability to transform B2C and B2B revenue along with visibility and operations for globally recognized brands across multiple sectors including retail, hospitality, restaurants, CPG and tech.
Prior to his role at SPB Hospitality, Terrell served as the Chief Marketing Officer for Krystal Restaurants. When Krystal Restaurants and SPB Hospitality merged, Terrell took on the role of Chief Marketing Officer for SPB Hospitality, in which he oversees 18 brands.
Prior to Krystal, he was the Head of Digital Transformation for Focus Brands. In this role, he oversaw transformation and change management for all seven brands: Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s®, McAlister’s Deli® and Jamba®. He was responsible for collaboration and innovation company-wide across business processes, digital, technology, and organizational transformation. Prior to serving as Head of Digital Transformation, Terrell led marketing for Schlotzsky’s. Focus Brands has more than 6,500 locations worldwide.
Terrell’s food and beverage marketing experience also includes Head of Global Retail Marketing & Digital Transformation for Anheuser-Busch, Vice President/Head of Global Brand, U.S. Marketing & Digital Transformation for Le Pain Quotidien, International Brand Manager (2014-2015) and Manager, Integrated Marketing (2013-2014) for Outback Steakhouse, and Brand Manager for Burger King.
Before launching into his marketing career, Terrell served as a U.S Army officer. He managed a more than 90-person troop and oversaw deployment training for more than 1,000 soldiers.
Casey Terrell holds a Master of Science, Strategic Communications from Columbia University, a Master of Business Administration, Marketing & Finance from Florida State University, and a Bachelor of Science with a double major in Systems Engineering and Art History, Philosophy & Literature from the United States Military Academy at West Point. Terrell is an active member of Brand Innovators, a Service to School MBA Mentor and holds Advisory Board roles with TapOnIt and YouShouldTalkTo. He has served as a guest speaker for various professional conferences, where he shares his insights on innovation and best business practices.