Brian Witte is an executive operations leader with deep experience across the franchisee and franchisor sides of the restaurant industry. Spanning both legacy and emerging brands as they shift from a growth to scale focus, he specializes in streamlining processes without compromising culture and values. As SVP of Operations for Cheba Hut, Brian has spent the last 5 years building the franchise support, training and operational infrastructure necessary to drive rapid growth, propelling the brand from 45 to 85+ units.
