Betty Kaufman

Betty Kaufman is Strategy Director at The Culinary Edge, where she leverages her expertise as a Certified Food Scientist, trained chef, and brand strategist to guide global restaurant and CPG brands in menu and product innovation. She has helped legacy brands, including Peet’s Coffee, PepsiCo, and Denny’s, refine their culinary identities, elevate their market presence, and connect more deeply with today’s consumers. Betty has also developed new F&B concepts from the ground up through a consumer-centric innovation process encompassing brand, menu, and design creation.