Ben Linero serves as CMO of Vicky Bakery, one of the most established and fastest-growing bakery QSR brands in Florida. He joined the company’s leadership journey when the brand operated just 12 locations and has played a key role in its expansion to 44 stores, leading marketing, brand strategy, and customer growth across its franchise footprint.
In addition to his work at Vicky Bakery, Ben is also the CEO and Co-Founder of BENAMOR GALVEZ, a strategic marketing and creative agency. His transition from agency leadership into an in-house CMO role reflects a career focused on helping brands move from strong creative to scalable business momentum.
Over the past seventeen years, he has partnered with CEOs, founders, and executive teams to drive brand reinvention, market expansion, and performance growth across hospitality, retail, and consumer industries, supporting organizations ranging from global leaders such as Disney and HP to culturally iconic challenger brands. Ben also serves on the boards of Vicky Enterprises and Magnet Global. He is a graduate of the University of Miami, where he earned his B.A., and has pursued continued executive education at Cornell University.
