Conrad oversees the brand’s image, guest experience, culinary innovation, and catering strategy. She is responsible for crafting a world-class brand vision while defining and evolving the company’s identity, culture, and direction. In addition to her role at City Barbeque, Annica brings extensive experience from her previous roles as Chief Marketing Officer at FAT Brands and Global Franchise Group, where she led marketing strategies for iconic brands such as Round Table Pizza, Great American Cookies, Marble Slab Creamery, Pretzelmaker, and Hot Dog on a Stick. Her career also includes top marketing leadership positions with Mellow Mushroom, Moe’s Southwest Grill, and McAlister’s Deli.