Allison Cocker currently serves as the Senior Public Relations & Loyalty Manager at Salata Salad Kitchen, a built-to-order salad kitchen with more than 90 locations across Texas, Georgia, South California, Louisiana and North Carolina.
Since joining Salata in 2017, Allison’s role has evolved from a focus on social media strategy and digital media to the development and ongoing strategic vision of the brand’s first loyalty program, Salata Tastemaker Rewards, the Salata mobile app, guest retention program, public relations strategy and crisis management. Since the launch of Salata’s mobile app in
the summer of 2020, it has garnered more than 220K downloads and supported 111% growth of the loyalty program.
With more than 10 years of marketing and guest retention experience, Allison is passionate about leveraging guest insights and consumer behavior analysis to drive frequency, engagement and meet key business goals.