Aaron Noveshen is the founder and CEO of Starbird, a super-premium fast food concept leading the industry in crispy chicken tenders, salads and sandwiches. Starbird opened to critical acclaim with the Breakout Brand Award from NRN and currently operates 12 locations in California.
Aaron also founded The Culinary Edge (TCE), the leading F&B innovation firm, to help companies with actionable strategic, culinary and operational solutions. TCE has worked with over 25% of the top 200 restaurants and co-created over 25 global and local restaurant brands.
Aaron is also the co-founder of Pacific Catch, the co-founder of World Wrapps, the Director Emeritus of the California Restaurant Associated, and the former Chairman of the board of the California Restaurant Association Foundation.