Take the Lead

Join us for an insightful session where we’ll explore Wendy’s new brand promise and how it shapes the brand’s growth strategy. Wendy’s’ U.S. Chief Development Officer, Tatiana Lambert, will dive into the key elements of the company’s Strategic Development approach, including market planning and leveraging data to fuel expansion. Discover how Wendy’s uses strategic site selection, innovative asset strategies, targeted market positioning and a range of incentives and programs to support franchisee success and drive profitability.

In an ever-changing marketplace, how does Subway – a brand celebrating 60 years of sandwich expertise – continue to attract new guests while keeping loyal fans hungry for more? Join us to hear more about Subway’s next chapter and how it’s continuously evolving to shape its future.

Join Ryan Ostrom, Chief Customer & Digital Officer for Jack in the Box, as he explores how QSR brands can move beyond traditional marketing to create meaningful cultural experiences that resonate with today’s consumers. In this candid conversation, Ryan will share how Jack in the Box has successfully integrated its unique brand voice into cultural moments that connect with fans’ distinct interests while driving business results.

QSR’s WiRL platform takes the stage to once again gather insights, advice, and share stories from women leaders around the industry as we look to elevate, educate, and empower.

Join us for an enlightening session where we’ll explore Freddy’s approach to fostering robust franchisor-franchisee relationships. Freddy’s CEO, Chris Dull, will delve into the key elements of the company’s collaborative strategy, including effective communication and mutual support. He will offer insights into how Freddy’s ensures franchisee success through comprehensive training programs, regular feedback loops, and dedicated resources. Attendees will gain a deeper understanding of the integral role that strong partnerships play in achieving operational excellence and business growth.