Keynote

Inspire Brands CFO Kate Jaspon has forged a career in relationship building and putting the needs of franchisees first. From serving as Dunkin’ CFO to leading the function at the largest restaurant company in the US by units, she’ll take attendees through her career journey, what it’s like to innovate in a shared-services model, how iconic brands balance integration while remaining true to their identity, and what’s driving the Dunkin’, Arby’s, Baskin-Robbins, SONIC, Jimmy John’s, and Buffalo Wild Wings owner into a bold future rife with opportunity.

Join four leaders from Yum! Brands—the largest restaurant group in the world—as we explore the ever-evolving avenues of guest and team member engagement. How can you meet consumers on their own terms? How do you become a brand synonymous with culture? How do you attract and retain the next generation of QSR team members? This insightful keynote with Taco Bell, Pizza Hut, KFC and Habit Burger & Grill marketing executives will explore these topics and more as we dive into how to evolve your brand overtime and truly connect with the next generation.

Celebrating their 75th anniversary with a cult-like fan base, Whataburger is a brand steeped in legacy—and now it’s expanding at record speed. CEO and President Debbie Stroud shares how she’s steering the iconic brand through its next chapter, balancing bold growth initiatives with deep cultural roots. Hear insights on strategic expansion, cultivating operational excellence, and leading with purpose in a fast-changing QSR landscape.

Sweetgreen has redefined what it means to be a quick-service brand in the modern era, championing real food, transparent sourcing, and cutting-edge technology to create a scalable, purpose-driven business. Cofounder and CEO Jonathan Neman joins us to share how the brand is combining mission with momentum. From expanding its fully automated Infinite Kitchen concept to achieving one of the highest digital sales mixes in the industry, the rising chain continues to push boundaries on efficiency, personalization, and sustainability.