September 4, 2025

Join us for an insightful session where we’ll explore Wendy’s new brand promise and how it shapes the brand’s growth strategy. Wendy’s’ U.S. Chief Development Officer, Tatiana Lambert, will dive into the key elements of the company’s Strategic Development approach, including market planning and leveraging data to fuel expansion. Discover how Wendy’s uses strategic site selection, innovative asset strategies, targeted market positioning and a range of incentives and programs to support franchisee success and drive profitability.