Trace Miller is the Founder and CEO of Konala, a fast-growing healthy fast food franchise he officially launched in May 2023 after spending three years meticulously building the concept from the ground up. With a passion for creating businesses that blend purpose, simplicity, and strong unit economics, Trace designed Konala to meet a massive gap in the market: food that’s fast, tastes great, and actually makes you feel good.
A serial entrepreneur, Trace also founded two other successful food and bar concepts and brings a uniquely hands-on approach to every venture — from real estate and commercial construction to store-level operations and financing. His background includes experience in e-commerce sales, real estate development, and multi-unit business operations, giving him a rare 360° perspective that he leverages to scale brands with intention and precision.
Trace’s story is also personal — as an Army veteran who overcame epilepsy through a commitment to clean eating and functional wellness, he’s on a mission to make healthy food more accessible without sacrificing convenience or flavor.
Following this morning’s Drive-Thru Report reveal, we’ll go deeper into the technologies and innovations separating winning brands, and what it means to run the modern QSR drive-thru that delivers consistency, experience, and somewhat beyond expectation.
