Tonya McCoy

VP, Marketing • Angry Chickz

Tonya is a dynamic marketing leader with over 28 years of expertise in foodservice marketing, franchise growth and development. Known for transforming sales performance, Tonya has driven a 63% increase in territory unit sales through strategic, data-driven marketing approaches. She’s managed multi-million-dollar marketing budgets, overseeing the successful execution of campaigns across thousands of restaurant locations, while fostering collaboration with franchisees and stakeholders to ensure brand consistency and profitability. A key player in increasing business growth by 1400%, Tonya has also been recognized with multiple industry awards for innovative marketing strategies and operational excellence. Her deep understanding of the foodservice landscape and commitment to building strong partnerships continue to fuel long-term success in the industry.

All Sessions by Tonya McCoy

September 10, 2026

Option 3: QSR: Designing the ‘Worth the Trip’ Experience
11:15 AM - 12:00 PM
TBD

Even as digital channels explode, customers are coming back in-store. What they find can make all the difference (just ask Starbucks). We’ll gather design, agency, and operator experts to explain how to build and model interiors that bring guests in and keep them coming back.