A highly successful restaurant industry veteran with 30+ years of experience, Susan Taylor joined Juice It Up! in 2019 as VP Franchise Operations and was promoted to President and CEO of the brand in early 2020. In the six years following Taylor’s arrival, Juice It Up! has achieved record sales, generated impressive franchise momentum and significantly ramped up expansion efforts, with sights set on doubling unit count. Menu innovation also tops the list of Taylor’s critically successful endeavors, ensuring the brand balances flavor and functionality and remains on the vanguard of ingredient trends.
Beverages are becoming one of QSR’s strongest levers for traffic, margin, and brand differentiation—and where major growth industrywide is taking shape, from big chains jumping in to upstarts signing huge deals. This panel will bring together senior leaders to discuss how signature drinks, flavor innovation, pricing strategy, and experiential beverage programs can reinforce brand identity, elevate perceived value, and unlock incremental revenue across dayparts.
