Stacey Pool serves as Chief Growth Officer at Ziggi’s Coffee, leading the brand’s next stage of unit growth and franchisee profitability. She brings more than two decades of marketing and brand leadership experience across some of the country’s most recognized consumer brands. Stacey previously spent four years as Chief Marketing Officer at Noodles & Company, where she helped strengthen guest loyalty and drive brand growth, and most recently served as CMO at FullSpeed Automotive, a 900-plus-unit franchise system. Earlier in her career, she held senior marketing leadership roles at Vail Resorts – where she helped build the Epic Pass into one of the industry’s most recognized loyalty programs – and at Nike. Stacey joins Ziggi’s as the brand celebrates 10 years of franchising this year, with 120+ locations open and more than 200 in development.
Beverages are becoming one of QSR’s strongest levers for traffic, margin, and brand differentiation—and where major growth industrywide is taking shape, from big chains jumping in to upstarts signing huge deals. This panel will bring together senior leaders to discuss how signature drinks, flavor innovation, pricing strategy, and experiential beverage programs can reinforce brand identity, elevate perceived value, and unlock incremental revenue across dayparts.
