Ryan is a data-driven and results-driven marketing leader with over 20 years of experience building iconic brands and Fortune 500 companies.
As gusto’s marketing lead, Ryan oversees brand and growth strategy for paid, owned, and earned channels–driving awareness, traffic and topline sales across in-store, digital and catering occasions.
He has a track record of developing impactful, strategic brand initiatives and breakthrough, integrated marketing communications that deliver results, both in agency and brand-side roles. During his career, he has led customer-centric, performance-focused marketing programs for national brands including Buffalo Wild Wings, Honey Baked Ham, Verizon, JPMorgan Chase, Diageo and Chevron.
Discount fatigue is real, and the old playbook of “buy one, get one” no longer builds lasting loyalty. This panel explores how QSR leaders are shifting from transactional rewards to emotional connection, using data, personalization, menu engineering, and brand storytelling to deliver value that guests feel.
