Nate Hybl is the CEO and founder of fast casual gusto! Born and raised in Hazlehurst, Georgia, Hybl was a college and NFL quarterback who played at the University of Oklahoma and for the Cleveland Browns and Jacksonville Jaguars. After retiring, he created gusto! as an answer to Atlanta’s lack of healthy, accessible concepts. The first store opened in 2014 and has since scaled to 14 locations, with regional growth on the way.
As we all know, launching a restaurant isn’t just about great food—it’s about resilience, resourcefulness, and learning to thrive in the unknown. And that might be making the largest understatement possible.
