Matthew Walls is a seasoned business leader with over 25 years of experience in the franchise and retail sectors. Throughout his career, Walls has held significant leadership positions at global franchise brands showcasing his exceptional expertise in both store development and franchise growth. Currently, Walls serves as President and Chief Stores Officer at Edible Brands, where he oversees corporate and franchise operations. His key responsibilities include managing store development, focusing on real estate and construction, and driving franchise development to expand the brand domestically and internationally.
The service lines continue to blur. Yet prices aren’t coming down. Are you getting credit for better sourcing, more expensive labor, and some of the other fast casual hallmarks, from customers? Here’s a look at how to stay a level above in consumers’ eyes, and where the future is taking a category that defined growth in the sector for years.
